Tata Harrier Is A Game Changer in the SUV Market

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The Tata Harrier has swiftly made a name for itself in India’s competitive automotive market. Launched in 2019, it marked a significant move by Tata Motors into the premium SUV segment.

The Harrier, with its bold and dynamic presence, competes fiercely against international and domestic brands, offering a killer combination of style, performance, and value for money.

Design That Stands Out

The Harrier’s design is nothing short of a stunner. Its aggressive yet elegant stance grabs attention wherever it goes.

The sleek front fascia, with high-positioned LED DRLs and low-mounted headlamps, gives the Harrier a modern and daring look.

Character lines running across the body, flared wheel arches, and the floating roof design add to its sporty vibe.

The rear features a wide and planted look, with slim LED taillights connected by a glossy black panel. All these elements come together to create a vehicle that’s both dhaakad and bindaas.

Premium and Spacious Interiors

Inside, the Tata Harrier is all about luxury and comfort. The cabin is designed to offer both practicality and sophistication.

The dashboard, crafted with soft-touch materials, wood accents, and brushed aluminum, feels high-end. A standout feature is the 8.8-inch floating touchscreen infotainment system, which supports both Apple CarPlay and

Android Auto. Below it, the climate control panel strikes the perfect balance between modern tech and ease of use.

The cabin is roomy with ample legroom and headroom, making long journeys feel comfortable. Plus, the panoramic sunroof gives the SUV an airy, premium feel.

Powerful Performance

The Harrier is powered by a 2.0-liter Kryotec diesel engine that churns out 170 PS of power and 350 Nm of torque.

This engine is paired with either a 6-speed manual or a 6-speed automatic transmission, allowing for a smooth yet powerful driving experience. Whether you’re in city traffic or on open highways, the Harrier handles it all like a true beast.

The terrain response system adds a layer of versatility with multiple driving modes – Normal, Wet, and Rough – for various road conditions. The performance is strong, making it a true throttle monster when you need it most.

Impressive Ride and Handling

Built on the OMEGA (Optimal Modular Efficient Global Advanced) architecture, the Harrier offers a smooth and controlled ride.

Derived from Land Rover’s D8 platform, this architecture ensures that the Harrier feels stable, even at high speeds. The suspension, with MacPherson struts at the front and a twist-blade setup at the rear, is tuned to handle rough roads effortlessly.

Despite its robust build, the Harrier is surprisingly nimble, handling tight city roads and winding highways with ease. It’s a cruiser that can whip through traffic or take on rough terrains without breaking a sweat.

Packed with Features

Tata has equipped the Harrier with a host of premium features to justify its position in the SUV market. These include:

  • 8.8-inch touchscreen infotainment system with JBL audio
  • Semi-digital instrument cluster with a 7-inch TFT display
  • Panoramic sunroof
  • Automatic climate control with rear AC vents
  • Leather upholstery for a touch of luxury
  • 6-way power-adjustable driver’s seat
  • Cruise control for highway drives
  • Rain-sensing wipers and auto headlamps
  • 360-degree camera for parking ease
  • Terrain response modes for different surfaces

In terms of safety, the Harrier doesn’t compromise. It comes with:

  • 6 airbags
  • ABS with EBD
  • Electronic Stability Program (ESP)
  • Hill Hold Control and Hill Descent Control
  • ISOFIX child seat anchors
  • Rear parking sensors with a camera

Variants and Pricing

The Harrier is available in several variants, offering choices for different budgets. As of 2023, the lineup includes:

  • XE (Base variant)
  • XM
  • XMS
  • XT
  • XT+
  • XZ
  • XZ+
  • XZA+ (Top-spec automatic)

Prices range from approximately ₹15 lakh for the base XE variant to ₹24 lakh for the fully-loaded XZA+ (ex-showroom prices, subject to change).

Tata Harrier’s Rivals

In the premium SUV space, the Harrier faces tough competition from rivals like:

  • MG Hector
  • Jeep Compass
  • Hyundai Tucson
  • Mahindra XUV700

While these competitors bring their own strengths, the Harrier holds its ground with its striking looks, spacious interiors, and competitive pricing.

Tata Harrier’s Impact on Tata Motors

The launch of the Tata Harrier was a bold move by Tata Motors, showcasing the company’s ability to produce a vehicle that could rival international brands in both design and quality.

It has bolstered Tata’s image in the premium SUV segment and set the stage for future upmarket vehicles. The Harrier’s success has also influenced other Tata models, with the OMEGA platform used in the flagship Tata Safari.

Tata Harrier: A Game Changer

The Tata Harrier is more than just an SUV – it’s a symbol of Tata Motors’ growing prowess in the automotive industry. With its bold design, spacious interior, strong performance, and advanced features, the Harrier stands out as a truly dhaakad vehicle in the premium SUV category.

Though it has a few areas for improvement, such as fuel efficiency and the absence of a petrol engine, the Harrier’s overall strengths far outweigh these minor drawbacks. As Tata continues to improve this model, the Harrier remains a proud example of India’s automotive capabilities, offering a compelling ride that combines style, performance, and practicality.

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Vikas Kumar

Vikas Kumar is a content writer at VOOH, specializing in automobile, sports, and entertainment. He provides fresh, engaging content with the latest trends and insights.

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